Liquor Licenses

TO:  Wholesale and Retail Alcoholic Beverage and Cigarette License Holders
RE: Alcoholic Beverage & Cigarette License Applications for the license period July 1, 2024 – June 30, 2025.

It is your responsibility to complete the entire form for each application you submit!  The City Hall office is here to assist you, not complete the forms for you!

Liquor Licenses

The following forms need to be completed and filed with the City under the described conditions.  Please read the description carefully to determine what applications need to be filed by your entity.

Applications are due by Friday, May 10, 2024.

NEW APPLICANTS

NEW LICENSE (Individual or Partnership)
You Need to File:
Form AT-106* Original Beverage License;  and
Form AT-103f Supplemental Questionnaire, one for each individual.

NEW LICENSE (Corporation/LLC)
Corporations must apply for licenses under the name for which they are registered with the Secretary of State’s Office.  A corporation must have at least two officers;  namely, a president and a secretary who are not the same person.  The president and vice president of the corporation also CANNOT be the same person.
You Need to File:
form AT-106 Original Beverage License;
form AT-103 Supplemental Questionnaire, one for each officer and the Agent;
form AT-104 Appointment of Agent.

* BE SURE TO PROVIDE YOUR SELLER’S PERMIT NUMBER AND FEDERAL EMPLOYER ID NUMBER IN THE AREA PROVIDED ON THE UPPER RIGHT CORNER OF THE FORM.

RENEWAL APPLICANTS

RENEWAL LICENSE (Having NO CHANGES in Individual name, partners, officers etc.)
You Need to File:
form AT-115* Renewal Beverage License and

RENEWAL LICENSE (Having NO CHANGES in the Corporation or Partnership)
You Need to File:
form AT-115* Renewal Beverage License;

* BE SURE TO PROVIDE YOUR SELLER’S PERMIT NUMBER AND FEDERAL EMPLOYER ID NUMBER IN THE AREA PROVIDED ON THE UPPER RIGHT CORNER OF THE FORM.

Class A or B Beer Licenses & Class C Wine: $100.00
Class A or B Liquor Licenses: $500.00
Publication Fee**:$ 40.00

** Publication fee is $40.00 if submitted by Friday, May 10, 2024. Failure to submit by this date will cause an increase in the publication fee and may jeopardize your ability to operate or to renew your license.

Operator “Bartender” Licenses

Please remind anyone holding an operator’s license that renewal applications must be submitted to the City Clerk’s office for Common Council approval.

  • For approval on the June 4, 2024 meeting the application must be in our office by May 28, 2024.
  • For approval on the June 18, 2024 meeting the application must be in our office by June 11, 2024.

If applications are not received by these dates, the applications will be considered “NEW” and require a personal appearance before the Regulatory Committee and an additional $7 fee for a background check.

Bartender’s License    

(1 yr/2 yr RENEWAL)                $25.00/$35.00
(1 yr/2 yr NEW)                         $32.00/$42.00

Operator’s licenses approved at the June 4, 2024 meeting will be sent to the establishment listed by applicant unless otherwise specified.

The following links are lists of Operator’s Licenses that will Expire June 30, 2024.

Applicants with just a cigarette license must pay the fee when application is submitted.  For applicants submitting liquor license applications, payment at time of submittal is not required only publication fee is due.

2024 Form CTV-100 Cigarette, Tobacco

2024 Form CTV-102 Cigarette

2024 Form CTV-101 Cigarette, Tobacco, a..

Cigarette License Fee:   $100.00

Important Dates

March 8, 2024 
Annual Renewal Letter 2024 mailed out to establishments.

May 10, 2024
Beverage applications are due.
The publication fee of $40.00 is due at this time.

May 28, 2024

Last day to submit “LATE” beverage applications for the June 18, 2024 Council Meeting.  An increased publication fee will be assessed.

May 28, 2024
Renewal operator license applications due for the June 18, 2024 meeting.

June 4, 2024
COMMON COUNCIL MEETING

June 5, 2024
Approved applications can be picked up at City Hall after 2:00 p.m.
The remaining balance is due at this time.

June 11, 2024
Last day to submit renewal operator license applications for the June 18, 2024 meeting.

June 18, 2024
COMMON COUNCIL MEETING

June 19, 2024
Approved applications can be picked up at City Hall after 2:00 p.m.
The remaining balance is due at this time.

June 28, 2024
ALL LICENSES MUST BE PICKED UP BY 5:00 P.M. TO OPERATE JULY 1, 2023 AT 12:01 A.M.

List of Licenses

The list includes the Trade Name (Establishment), Owner/Agent and Address.
2023-2024 Liquor License Holders are valid thru June 30, 2024.
Lists are current as of  March 13, 2024.

Contact Information

Submit completed forms to the City Hall Office,  317 South Main Street, Jefferson, WI  53549.

If you have any questions or problems regarding applications please feel free to contact Sarah Copsey, City Clerk/Deputy Treasurer, at (920) 674-7700 (8:00 a.m. – 5:00 p.m., Monday-Friday) or by e-mail at sarah@jeffersonwis.com.

Need Help?

Jefferson City Hall: (920) 674-7700
Jefferson Chamber of Commerce: (920) 674-4511